When getting your website to rank on Google, think of it as getting each page to rank on Google for separate key phrases. This is a great way to get your website ranking for specific services or products that your business offers.
Here is an example.
Your a Plumber in Perth. You have many different services. You want to devote each service on a separate page and not just list all services on one page.
* Hot Water Systems
* Leaking Taps
* Blocked Drains
* Gas Fitting
* 24 Hours Emergency Plumbing
Then within each page use the keywords 2 to 3 times in your content. Don’t over do it with keywords as this is known as “keyword stuffing” and Google can penalise you for this. In general write for your customer.
Google Places it’s Free
With 97% of consumers looking for local businesses online, it is important that your business can be found. It’s free to do and only takes 15 minutes. Google Places is slightly different to Google Maps as with Google places you enter more information about your business and can even add photos. This gives the consumer and Google a better description of all products and services you offer.
Google then validates your business by a phone call, sms or sending a postcard to your physical work place. Google will not send to P.O. box numbers.
You may notice that when doing a Google search for a related topic for your business Google only show the top 7 on Google Maps. e.g. Electrician Perth. Under the top 7 it will have “More Results Near Perth WA”. Click on this and it will show how many other businesses have also registered on Google Maps for “Electrician Perth”. At the time of writing this blog there were 1470 results.
To have a better chance of getting into the top 7 on Google Maps it is still important to get your website optimized. To place your business on Google Places go to http://www.google.com/places/ and get started.
Act Now and enjoy the ride.
We go to the internet to find things – a local restaurant, emergency electrician or a round of golf. Pretty much all consumers that use the internet look online for local goods and services. Businesses need to be where their customers are and that’s online.
The internet economy is growing more than 10% a year with G20 nations. No business can afford to ignore this. Small and Medium business can take advantage of this growth and as a major job supplier in the Australian economy help drive this country through tough times.
I have seen reports that suggest 65% of Australian business do not have a website. It may seem daunting to start with but you can build them yourself for free or get them built very inexpensively.
Don’t look back and say my business would be much better position if I went online sooner. Act Now.